From zero to publishing reels for Royal Enfield, Bajaj & Tata
What DaVinci Resolve is and what you'll learn
DaVinci Resolve is a professional video editing application made by Blackmagic Design. It's free, industry-standard, and used for everything from YouTube videos to Hollywood films. This guide is customised for LDE Motors marketing work — repurposing clips into Reels for Royal Enfield, Bajaj, and Tata brands. The focus is on the Edit page, Titles, and Deliver.
Click any zone to understand what it does
DaVinci Resolve is built around Pages — the icons at the very bottom of the screen. Each page is a specialised workspace. As a beginner, you'll mostly use the Edit page (or Cut page for quick edits). Click any zone below to learn about it.
All your imported footage, audio files, and images live here. Like a project library.
Preview individual clips before placing them in your timeline. Use it to select only the best part of a long clip.
Shows your final video output at the playhead position. This is your "output monitor".
When a clip is selected on the timeline, the Inspector shows all its adjustable properties.
The tools you use to interact with clips on the timeline. The three you'll use constantly:
The heart of editing. Clips are arranged left→right (earlier→later) across multiple stacked tracks.
The row of icons at the very bottom of the screen — each opens a different workspace.
Open with Shift+8 or the toolbar button. Contains all built-in transitions, titles, and filters.
Below is what a typical timeline looks like. Coloured clips represent different track types. The red line is the playhead.
Do things in this order — it matters more than you think
Professional editors follow a consistent workflow. Doing things out of order causes real problems — like moving files after importing and breaking all your media links. Here's the full process from raw footage to exported video.
The actual moves you'll make every single day
Press B to activate the Blade. Click anywhere on a clip to cut it in two. Press A to return to the selection tool. Select and delete the unwanted half. This is how you remove bad moments from the middle of a clip.
When you delete a clip, it can leave a gap (black screen). To remove the gap: right-click on it → Ripple Delete. Or: select a clip and press Backspace — leaves a gap. Press Shift+Backspace for ripple delete — no gap left behind.
With the Arrow tool (A): drag a clip left or right to reposition it in time. Drag up or down to move it to a different video track. Hold Ctrl/Cmd while dragging to disable snapping for fine placement.
Toggle snapping with N — makes clips snap to the edges of other clips and the playhead. Keep it on during assembly, turn it off for precise micro-adjustments. Hold Ctrl/Cmd + Scroll to zoom the timeline in/out, or press Shift+Z to fit everything on screen.
Getting your sound right without Fairlight
There's a thin horizontal line across every audio clip on the timeline — the volume rubber band. Drag it up to increase volume, down to decrease. The number shows the dB adjustment. You can also select a clip and use the Inspector to type an exact dB value.
To fade music in or out: hover over the rubber band near the start/end of a clip. Hold Ctrl/Cmd and click to add a keyframe (a small diamond). Add two keyframes — one where the fade should start and one at the end. Drag the endpoint down to zero. Smooth fade created.
Camera clips have video and audio linked. To move just the audio (e.g., for lip-sync correction): right-click the clip → Link Clips to toggle off. Move the audio independently. Link again when done.
Each track has a speaker icon on the left side. Click it to mute the entire track. Useful for mixing — mute the music to hear dialogue cleanly, then bring it back to check the balance.
Place both the camera clip and external audio file on the timeline roughly aligned. Zoom in to the waveforms. Find a sharp sound (clap, door knock) that appears in both. Zoom in very close and drag the audio until the spikes visually align. Or right-click both clips → Auto-align Audio if you have a clear common reference point.
Vertical video, branded titles, and export presets for LDE Motors
Everything in the previous modules applies here. This module covers the specific setup and workflow for making Instagram Reels, Facebook videos, and WhatsApp status clips for Royal Enfield, Bajaj, and Tata dealerships — vertical 9:16 format, branded lower thirds, and repeatable templates you build once and reuse forever.
Most phone footage is already vertical (1080×1920). The key mistake beginners make is creating a 1920×1080 horizontal project and trying to fit vertical footage into it. Instead:
The most time-consuming part of Reels editing is adding text. The fix is to build your templates once and save them to a Power Bin so they're available across all future projects without rebuilding.
These are the four text overlays you'll use repeatedly across all LDE brands:
For dealership Reels, a proven structure is:
Go to Deliver (Shift+8). Use these settings for each platform — don't use the YouTube preset for Instagram, the bitrate and container are wrong.
| Platform | Resolution | Format | Codec | Bitrate | Notes |
|---|---|---|---|---|---|
| Instagram Reels | 1080×1920 | MP4 | H.264 | 15 Mbps | 30fps. Instagram re-encodes anyway but give it high quality input. |
| Facebook Video | 1080×1920 or 1920×1080 | MP4 | H.264 | 8–12 Mbps | Vertical for mobile feed. Horizontal for desktop/page. |
| WhatsApp Status | 1080×1920 | MP4 | H.264 | Restrict to 16MB file | WhatsApp has a 16MB limit. Lower bitrate until file is under 16MB. Use "Restrict to" in Deliver. |
| YouTube Shorts | 1080×1920 | MP4 | H.264 | 15 Mbps | Same as Reels. Keep under 60 seconds for Shorts classification. |
| Local archive | 1080×1920 | MP4 | H.265 | 25 Mbps | Master copy for your records. H.265 = smaller file, same quality. Don't upload this version. |
RE_BikeShowcase_Jun2025_IG.mp4 — Brand prefix, content type, month-year, platform. Makes it easy to find when you're managing content for three brands simultaneously.Since Resolve won't open on the office PC, your office time still contributes to editing output. These tasks require no software:
Week by week — built for your actual situation, not a generic beginner
This roadmap is written for someone who: edits on a home laptop (evenings/weekends), can't access Resolve at office, wants to produce marketing Reels for three dealership brands as fast as possible, and is starting from zero editing experience.
Video editing skill is 30% software knowledge and 70% editorial judgment — knowing which clip to use, where to cut, how long to hold a shot, what text says enough without saying too much. The software part plateaus fast. The editorial part improves with every single reel you make.
Every reel you publish is a lesson. What got good engagement? What felt too slow? What text was too small on mobile? These answers come from posting and watching, not from studying. The roadmap above gets you to "posting consistently" as fast as possible, because that's where the real learning happens.
The 40 shortcuts that cover 95% of editing work
13 questions — fundamentals + marketing reels
Every term you'll encounter, plainly explained